Liu Jo

Case Study

CONTENT CREATION / 06-2021
Clara Berry x Liu Jo
#SOLIUJOBAG

Three different girls and occasions. Our Parisian V Girls debuted the bags in various looks: one which was a casual ensemble, for example meeting a friend for a coffee, another was a slightly bigger bag for work and office meetings, then the third took the girls to the theatre or an important dinner. The final look sees the girls wearing a more elegant outfit. The purpose of using three models at different time of the day and for different occasion was to show that the bags are not the accessories anymore but the central piece of each outfits.

Hanna Lhoumeau x Liu Jo

Hanna Lhoumeau x Liu Jo

Hanna Lhoumeau x Liu Jo

Chloe Lecareux x Liu Jo
Chloe Lecareux x Liu Jo

The effortless Parisian style was at the forefront of this shoot, as the team wanted to showcase the bags in the most natural and authentic way possible, while focusing on luxury and quality. 

Chloe Lecareux x Liu Jo

Clara Berry x Liu Jo
#SOLIUJOBAG

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