Iconic British brand whose history counts more than a century of ups and downs, decided to partner with Constance Arnoult to revive its vintage and rock ‘n’ roll vibe. This time 'à la française'. Throughout its history Lee Cooper has worked with legendary artists including the Rolling Stones, UB40, Serge Gainsbourg and Rod Stewart and today the music still plays an important role in the brand's identity. Invited to run the artistic project not only as model but as an artistic director, Constance got inspired by the brand's rich and vibrant history as well as its collaborations with Jane Birkin and Lou Doillon.
Back to origins
In the 1950s Lee Cooper was the first ‘jeans brand’ to recognise the link between music and fashion, and has tapped into the vibrant undercurrent of musical youth ever since. In the 1970s the brand’s innovative fashions assist in defining the disco decade. With its hipster jeans with low waist and mini skirts, Lee Cooper turned heads across Europe. Always at the forefront of denim industry, its designers were first to introduce the jeans for women with a ‘front zip’, causing a stir and public outcry. Searching for a source of inspiration, Constance Arnoult decided to take a new look at this part of the brand’s identity.
Taking the reins of the new campaign, Constance Arnoult has personally drafted a story, chosen shooting locations and gathered a team of creatives who share the same vision and sense of aesthetics. And there we go! Daring, bold and audacious, full of freedom, sexy and romantic, the story of a couple who lives and loves to the fullest to the rhythm of rock ‘n’ roll. What else? Pieces of character, a return to the roots and fundamentals of denim jeans for a breathtaking collection!