It was unclear until the very last moment what to expect from this hybrid-style Paris Fashion Week. Scaled-down shows and cancellations, livestreams and digital presentations, video calls instead of ‘tête-à-tête’ with designers, and all those amid changing masks, hand-sanitising and dramatic air kissing. But ‘new circumstances are made for ingenious ideas’ and even with shortened guest lists and masked front rows of almost exclusively European influencers, there is much to tell about this one-of-a-kind #PFW2020.
Paris Fashion Week goes digital
The pandemic seems to fuel the digital change. Traditional shows, if held, were paired with massive online campaigns streamed via Instagram, TikTok and other platforms. Fashion houses have never been so creative on how to engage with audience organising online experiences and full-scale events with all-time use of virtual reality. One of the most audacious, Christian Louboutin launched a mobile app proposing to his VIP guests to plunge into a virtual world that allowed them to eat an ice cream or crêpe under the Eiffel Tower, to dance on a disco floor, or shop in his flagship boutique.
#VGirls at Dresscode Press Day in Ritz, Place Vendôme. Ph.: @Sam.Vision
BEST OF PFW 2020
The brands that decided to organise traditional runway shows did a good job as well. In line with the new health regulations imposed by the pandemic, they checked the temperatures of the guests before entering venues and provided socially-distanced seats. Although a lot of American and Asian friends couldn’t come, they expressed their support and praised the designers. Clara Berry and Chloé Lecareux, being among the most recognisable Parisian influencers, attended those few shows that finally took place — Louis Vuitton, Balmain, Dior, Coperni and Koché. #PFW2020
Clara Berry at Louis Vuitton
Ph.: Shéraz Debbich
Chloé Lecareux in Elisabetta Franchi
Ph.: Samuel Sarfati
#VFamily at Coperni Show
Ph.: Sahim Ahmed
Chloé Lecareux in Balmain
Ph.: Sahim Ahmed
CHLOE ON THE CATWALK
After setting on fire Roland Garros last year, Etam has organised its Live Show 2020 this time at the heart of Paris, just around its flagship store. More like a concert than a fashion show, the French lingerie brand has created the rare sensation of happiness and celebration inviting to perform iconic Clara Luciani, young Swedish singer Nea, Imagination and Ofenbach. VGirl Chloe Lecareux was among the models on the podium, together with Cindy Bruna, Maria Borges and Lena Simonne.
ATILIER LIVY PRESENTATION
On 30 September, LIVY celebrated the inauguration of its first Atelier in the historic district of the 6th arrondissement of Paris. The Atelier de “Haute Lingerie” is designed to showcase French know-how in the intimate atmosphere of the boutique. According to the idea of the créatrice, the Atelier should become a favourite place for lovers of beautiful lingerie sets and art of corsetry. #VGirls Chloé Lecareux, Mara Lafontan, Clara Berry, Anouchka Gauthier and Alicia Aylies were among guests discovering “ce mythique savoir-faire” during the special workshop.